Sunday, February 19, 2012

The Message, Not The Medium

At the NRB Confention this weekend I heard that it cost 20 dollars to create the Doritos commercial with the dog in it for the Super Bowl. This commercial turned out to be one of the favorites this year. I don't know the validity of the comment, but in any case it was supposed to be very cheap to produce. This is an incredible piece of information. It is not the medium that is king but rather the message (or content). It was Bill Gates that coined the phrase "content is king". Well, second to Jesus Christ, I agree. 

Too often we are more concerned about the quality of the video rather than the message itself. Don't get me wrong, people love to see a great looking product, but I would rather see a fair looking video with an excellent message than vice-versa. If we need to be focused on anything I think we need to focus on developing the product in the following order:

1. The content - This is the most important. A video with no content is .... Useless.

2. The audio - Audio should be the second most important part of the project. Most people will put up with poor video if it contains good audio.

3. The video - Of course we have heard that a picture is worth a thousand words, however, if there is no message the video can confuse the audience. If the audio is bad, then no matter how good the video, the viewer will probably not watch the whole thing.

So the next time you put together a video, start with the message and develop it well. Remember, content is king..

Doug

Saturday, February 18, 2012

NRB Convention 2012

Pretty excited about the NRB convention this year. There are plenty of educational sessions as well as cool toys to play with here in Nashville. Today's agenda will include Guerilla Video Production, The Online Church, Filming Lives to make a Real Impact, and all types of broadcast technology training. This is not to mention the various booths that are setup connecting churches with technology, ministries, and missions. You can check out all of the schedule at NRB.

Church Media is a VITAL element that all churches should consider developing. We need to be thinking outside of the box connecting to a digital generation in the area they spend most of their time.

Doug

Wednesday, February 15, 2012

Carson Newman Communications

I spent some time this afternoon talking with Dr. Borchert's class at Carson Newman College on the topic of blogging. The assignment at the end of class was for each student to create their own blog and begin posting to it. Before the class was over many students had already setup their blogs and was working on their first post. There were also a few entrepreneurs who were already linking their blogs to Google Adsense to start working towards making a few dollars with their work.

It is exciting to see the enthusiasm of the students. I cannot wait to see some of their work and I hope to be able to share that with you as well.

We have an exciting generation in our schools today!

Doug