Wednesday, September 21, 2011

Carson Newman Communications

I spent a couple of hours this afternoon speaking to some really great communication students at Carson Newman College. Much of the time was spent discussing social media and the use of blogs for corporate, political, and individual reasons. I want to take this opportunity to thank Dr. Mark Borchert for the opportunity and I want to thank all of the students who endured the hours I stood before them.

I look forward to seeing the work that will be produced from the class over the next couple of months.

Doug Johnson

Influential Media

Have you ever thought about the influence of media? Too often I have asked the question in a public forum whether or not people believe they are influenced by the media. The answer by most is no. People do not like to believe they are influenced or controlled by their use of entertainment. Therefore, I want you to think about the following questions.

How is it a fad catches on nationally in a short period of time?
How do clothing manufacturers succeed by offering only one or two styles of their product each year?
How do young children want the latest toy for Christmas and it hasn't even hit the shelves yet?

The answer to all of those questions is by the use of the media. It does not have to be just commercials, but it can also include sitcoms, movies, books, or magazines. We are Influenced by what we see. So, the next time you are in the middle of the greatest movie of all time, ask yourself "what am I taking away from this movie?" Do I want what they have, or, have I been conditioned to believe the lifestyles they portray is really okay?

So, let me leave you with this question. What is your greatest avenue of influence? I hope it is the number one best seller of all time.

In Christ,
Doug Johnson